About Antonia

Antonia is a recognized strategy execution expert with a strong track record of more than two decades helping organizations to build a disruptive business that differentiates them from their competitors. By focusing on the execution, they have been able to overcome the current 70 percent failure rate for strategic transformation projects.

She first entered the business when she was just 12 – years – old and partnered with the multinational cosmetic, skincare, fragrance, and personal care company AVON helping them to build their regional customer acquisitions and sales worldwide. Entrepreneurial initiatives have continued to happen ever since. In the year 2000 She was offered another entrepreneurial venture where I pioneered a new international business for the American multinational software company ADOBE Inc.

In 2008, she identified a crucial need for helping businesses to recover quickly from the worst financial crisis ever. She took her biggest risk to date: leaving a secure and high-paying corporate job during the worst economic disaster since the Great Depression of 1929. She took the lead and pioneered a newly born discipline – Business Architecture and Target Operating Models.

She has gained extensive experience in strategy execution through employing the new Business Architecture discipline, empowering large organizations to successfully execute strategy e.g., maximize benefits, enabling the creation of economies of scale, centralization, digitalization, niche creation, and differentiation strategies, uniqueness, growth, and revenue generation while improving margins and reducing costs.

She has also received global recognition awards for her impressive contributions to previously unresolved issues. 

Multi-award winner

Antonia is also a #1 international bestselling author in multiple countries and a global multi-award winner including the Annual Book Author Award and Author of the Year 2021, and most recently she has been globally awarded Top 100 Successful Women in Business for 2022, and Top 100 Inspirational Women 2022.

Antonia received her BA (Hons) degree in English Linguistics from Granada University in Spain and Cardiff University (1999), Master’s Degree in Translation, Economics and Finance from Surry University (2002), Postgraduate Diploma from CEA Confederation of Business Administration (2000), Certified Advanced Green Belt Lean Six Sigma (2010) and her Executive MBA from Imperial College (2015). Her dissertation on Business Architecture and Target Operating model [Strategy to Execution and Innovation received an A with distinction]. She was strongly advised to publish the method in 2015.

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